Comments for Newspaper 15 http://periodico15.com periodico15.com Mon, 12 Dec 2011 16:44:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on has anyone had much luck with newspaper advertising? by ImageMakerGraphics.com http://periodico15.com/has-anyone-had-much-luck-with-newspaper-advertising/comment-page-1/#comment-942 ImageMakerGraphics.com Mon, 12 Dec 2011 16:44:20 +0000 http://periodico15.com/has-anyone-had-much-luck-with-newspaper-advertising/#comment-942 Newspaper advertising can be very successful, here are a few tips. Every word and sentence must contribute to the total business marketing and promotion purpose. This means you must write, rewrite, and rewrite again, always trying to convey your thoughts more concisely and in less and less space. Think of your Target Reader. Before you start to write a piece of ad copy, build a final picture of your reader in your mind. Holding that vision before you, list all the important points you would want to get across if you had the opportunity to speak directly with that person on a one-to-one basis. Write them down, freely using the second person "you." Think in terms of interesting, exciting, involving, motivating, and persuading your reader. Appeal to emotions, capitalize on the news value of your offer (if it does contain newsworthiness), explain all benefits, add a testimonial or two if you feel these would help, and offer a guarantee. Your print advertisement (or mailing piece) is as much a real-life sales presentation that you would make to a prospective customer as if you were there in person. Newspaper advertising can be very successful, here are a few tips.

Every word and sentence must contribute to the total business marketing and promotion purpose. This means you must write, rewrite, and rewrite again, always trying to convey your thoughts more concisely and in less and less space. Think of your Target Reader. Before you start to write a piece of ad copy, build a final picture of your reader in your mind. Holding that vision before you, list all the important points you would want to get across if you had the opportunity to speak directly with that person on a one-to-one basis. Write them down, freely using the second person “you.”

Think in terms of interesting, exciting, involving, motivating, and persuading your reader. Appeal to emotions, capitalize on the news value of your offer (if it does contain newsworthiness), explain all benefits, add a testimonial or two if you feel these would help, and offer a guarantee. Your print advertisement (or mailing piece) is as much a real-life sales presentation that you would make to a prospective customer as if you were there in person.

]]> Comment on has anyone had much luck with newspaper advertising? by Autumns Lamb http://periodico15.com/has-anyone-had-much-luck-with-newspaper-advertising/comment-page-1/#comment-941 Autumns Lamb Mon, 12 Dec 2011 16:04:28 +0000 http://periodico15.com/has-anyone-had-much-luck-with-newspaper-advertising/#comment-941 What kind of health and nutrition products? Do you have a website? Yes. Local newspaper advertising has definitely paid off. We have also had a lot of success with local radio ads. Radio is more expensive, but worth it. Our local paper is delivered free to every home in the county once a week. So, it's a lot more bang for our buck. Try it. But give it at least 2 months before you judge its success. What kind of health and nutrition products? Do you have a website?

Yes. Local newspaper advertising has definitely paid off. We have also had a lot of success with local radio ads. Radio is more expensive, but worth it.

Our local paper is delivered free to every home in the county once a week. So, it’s a lot more bang for our buck. Try it. But give it at least 2 months before you judge its success.

]]> Comment on How can marketing help in the selling of advertising space for a daily newspaper? by twistyhair http://periodico15.com/how-can-marketing-help-in-the-selling-of-advertising-space-for-a-daily-newspaper/comment-page-1/#comment-892 twistyhair Mon, 21 Nov 2011 04:54:45 +0000 http://periodico15.com/how-can-marketing-help-in-the-selling-of-advertising-space-for-a-daily-newspaper/#comment-892 Most often, newspapers use their marketing departments to develop promotional efforts for advertisers e.g., increase your ad budget by x% and win an all-expenses paid trip to Hawaii. The marketing department often leverages relationships with other advertisers e.g., airlines or hotels in order to fulfill the terms of the promotion. In other cases, the marketing department will do targeted or mass mailings to communicate the strengths of a specific section of the newspaper e.g., travel section. Yet another example of marketing support of ad sales is the development of special advertising sections or advertorials. Most often, newspapers use their marketing departments to develop promotional efforts for advertisers e.g., increase your ad budget by x% and win an all-expenses paid trip to Hawaii. The marketing department often leverages relationships with other advertisers e.g., airlines or hotels in order to fulfill the terms of the promotion.

In other cases, the marketing department will do targeted or mass mailings to communicate the strengths of a specific section of the newspaper e.g., travel section.

Yet another example of marketing support of ad sales is the development of special advertising sections or advertorials.

]]> Comment on How can marketing help in the selling of advertising space for a daily newspaper? by mysticrelation http://periodico15.com/how-can-marketing-help-in-the-selling-of-advertising-space-for-a-daily-newspaper/comment-page-1/#comment-891 mysticrelation Mon, 21 Nov 2011 04:37:32 +0000 http://periodico15.com/how-can-marketing-help-in-the-selling-of-advertising-space-for-a-daily-newspaper/#comment-891 Other than in the paper it self > saying " it get results", I don't know of a effect way. It's pretty much up to the direct sales force to close the sale, one on one. Other than in the paper it self > saying ” it get results”, I don’t know of a effect way.

It’s pretty much up to the direct sales force to close the sale, one on one.

]]> Comment on Black Sea Natural Health Water – Case Study by KingKombat95 http://periodico15.com/black-sea-natural-health-water-case-study/comment-page-1/#comment-880 KingKombat95 Wed, 16 Nov 2011 23:52:20 +0000 http://periodico15.com/black-sea-natural-health-water-case-study/#comment-880 hahahaha no hahahaha

no

]]> Comment on Black Sea Natural Health Water – Case Study by MrMaskAB http://periodico15.com/black-sea-natural-health-water-case-study/comment-page-1/#comment-879 MrMaskAB Wed, 16 Nov 2011 23:01:43 +0000 http://periodico15.com/black-sea-natural-health-water-case-study/#comment-879 :D :D

]]> Comment on Black Sea Natural Health Water – Case Study by qrillan1337 http://periodico15.com/black-sea-natural-health-water-case-study/comment-page-1/#comment-878 qrillan1337 Wed, 16 Nov 2011 22:02:45 +0000 http://periodico15.com/black-sea-natural-health-water-case-study/#comment-878 Thinking inside the box :) Thinking inside the box :)

]]> Comment on Realtors: Is newspaper advertising a waste of money? What is the most effective form of advertising? by TheREMpro http://periodico15.com/realtors-is-newspaper-advertising-a-waste-of-money-what-is-the-most-effective-form-of-advertising/comment-page-1/#comment-870 TheREMpro Sat, 12 Nov 2011 17:03:03 +0000 http://periodico15.com/realtors-is-newspaper-advertising-a-waste-of-money-what-is-the-most-effective-form-of-advertising/#comment-870 “Selection of marketing methods is a very broad subject. I recommend that you read one of the best marketing books that unveils the advantages and weaknesses of each marketing method from television to classified advertising, from radio to public relations to direct marketing: 'Guerrilla Marketing, Secrets for Making Big Profits From Your Small Business' by Jay Conrad Levinson. [However,] [a]s you learn about various marketing techniques, be careful about accepting anyone’s advice – including my own – on the basis of 'years of experience.' Some experts in the field of real estate marketing may give you a genuine advice that 'classified ads work better than radio ads,' or 'oversized direct marketing postcards pull better responses than magazine ads.' All of them may be right. But it depends on so many variables. These variables include such things as frequency, demographics, timing, design, text copy, your offer, the economy, the level of acceptance for that marketing piece within society, and even just the general attitude of the recipient that day! The truth of the matter is that every form of marketing method works, if done properly and for the right reasons. Because each medium has its strengths and weaknesses for any particular target market or for any particular real estate practitioner based on their skills and ability to convert prospects into paying customers, one should choose the type of media or method that would work best for his or her own unique situation. Hence, beware of “wholesale,” “off-the-shelf” or “one-size-fits-all” advice. The best advice is always custom-made and particular to the person seeking it.” Excerpt from the book “The 24 Laws of Marketing Every Real Estate Practitioner Must Know”. Provided as a courtesy... By the author. http://www.realtycounselors.com “Selection of marketing methods is a very broad subject. I recommend that you read one of the best marketing books that unveils the advantages and weaknesses of each marketing method from television to classified advertising, from radio to public relations to direct marketing: ‘Guerrilla Marketing, Secrets for Making Big Profits From Your Small Business’ by Jay Conrad Levinson.
[However,] [a]s you learn about various marketing techniques, be careful about accepting anyone’s advice – including my own – on the basis of ‘years of experience.’
Some experts in the field of real estate marketing may give you a genuine advice that ‘classified ads work better than radio ads,’ or ‘oversized direct marketing postcards pull better responses than magazine ads.’ All of them may be right. But it depends on so many variables. These variables include such things as frequency, demographics, timing, design, text copy, your offer, the economy, the level of acceptance for that marketing piece within society, and even just the general attitude of the recipient that day! The truth of the matter is that every form of marketing method works, if done properly and for the right reasons. Because each medium has its strengths and weaknesses for any particular target market or for any particular real estate practitioner based on their skills and ability to convert prospects into paying customers, one should choose the type of media or method that would work best for his or her own unique situation. Hence, beware of “wholesale,” “off-the-shelf” or “one-size-fits-all” advice. The best advice is always custom-made and particular to the person seeking it.”

Excerpt from the book “The 24 Laws of Marketing Every Real Estate Practitioner Must Know”.

Provided as a courtesy…
By the author.
http://www.realtycounselors.com

]]> Comment on Realtors: Is newspaper advertising a waste of money? What is the most effective form of advertising? by Carl http://periodico15.com/realtors-is-newspaper-advertising-a-waste-of-money-what-is-the-most-effective-form-of-advertising/comment-page-1/#comment-869 Carl Sat, 12 Nov 2011 16:25:44 +0000 http://periodico15.com/realtors-is-newspaper-advertising-a-waste-of-money-what-is-the-most-effective-form-of-advertising/#comment-869 I am a Real Estate agent in Las Vegas with an extensive sales background that stems from the car business. Newspaper advertising is a dual edge sword. Waste of money ? Yes, especially your own. Unless you own a big outfit and can afford to name brand your company everyday and every week at a tune of over $50k a month at least. Car dealers do it constantly with very catchy schemes. My advice: go very small, go classified. People get bombarded with the obvious but they will go out of the way to read the small ones. Give people hope for gain in the ad, a reason to call you. You ll get same or better results as big ad for a lot less, But use your verbage wisely! Use words like "Free as in free service" or my favorite "foreclosure" or "pre foreclosure". Will anyone ask to prove that it is? No they wont . If they do you pull the "confidential card" on them. Bottom line people will think they are getting a good deal , which is a state of mind! The best form advertising? "People"! as in referrals. Besides the obvious, "sphere of influence" there is a no cost to finding clients and building relations with the captured clients. Your local expired listings. Its a gold mine! They have a desperate need to sell their homes, which the last agent didn't do a good job at all. Develop a good script. When you call ask them this : "Are you interested in selling your home as quickly as possible or for as long as it takes? If you say for as long as it takes then I suggest you stick with your current agent. other wise, when can we meet to show you the techniques that I use to sell homes !" "Service with a smile"- popeye I am a Real Estate agent in Las Vegas with an extensive sales background that stems from the car business. Newspaper advertising is a dual edge sword. Waste of money ? Yes, especially your own. Unless you own a big outfit and can afford to name brand your company everyday and every week at a tune of over $50k a month at least. Car dealers do it constantly with very catchy schemes.
My advice: go very small, go classified. People get bombarded with the obvious but they will go out of the way to read the small ones. Give people hope for gain in the ad, a reason to call you. You ll get same or better results as big ad for a lot less, But use your verbage wisely! Use words like “Free as in free service” or my favorite “foreclosure” or “pre foreclosure”.
Will anyone ask to prove that it is? No they wont . If they do you pull the “confidential card” on them. Bottom line people will think they are getting a good deal , which is a state of mind!
The best form advertising? “People”! as in referrals. Besides the obvious, “sphere of influence” there is a no cost to finding clients and building relations with the captured clients. Your local expired listings. Its a gold mine! They have a desperate need to sell their homes, which the last agent didn’t do a good job at all. Develop a good script. When you call ask them this : “Are you interested in selling your home as quickly as possible or for as long as it takes? If you say for as long as it takes then I suggest you stick with your current agent. other wise, when can we meet to show you the techniques that I use to sell homes !”
“Service with a smile”- popeye

]]> Comment on Realtors: Is newspaper advertising a waste of money? What is the most effective form of advertising? by Richard M. Johnston, Realtor http://periodico15.com/realtors-is-newspaper-advertising-a-waste-of-money-what-is-the-most-effective-form-of-advertising/comment-page-1/#comment-868 Richard M. Johnston, Realtor Sat, 12 Nov 2011 16:17:13 +0000 http://periodico15.com/realtors-is-newspaper-advertising-a-waste-of-money-what-is-the-most-effective-form-of-advertising/#comment-868 Yes, but most homesellers prefer to see it in print. A virtual tour and professional pictures would do better selling the home. Plus, making the home available for prospects to see. Yes, but most homesellers prefer to see it in print. A virtual tour and professional pictures would do better selling the home. Plus, making the home available for prospects to see.

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