Posts Tagged ‘agencies/’

As a newspaper advertising rep, who can I market my medium to national ad agencies/ media buyers?

Thursday, August 19th, 2010

I know that the major national advertising agencies and media buyers would be interested in buying advertising space (for clients) in the newspaper where I work. I’m new to the company, but I know that my newspaper has, in fact, national advertising agencies / media buyers much of its advertising revenues in the past (and still does not leave). Is it acceptable for me, as an ad representative contact directly with advertising agencies to try to convince their customers to spend more ad dollars with my particular media?