Newspaper 15

I get a ton of e-mail calling on newspaper ads. First and foremost, people want, if the growth and popularity of the Internet and other forms of “new” media have made obsolete the newspapers to find an effective advertising medium. And I say, no way! Newspapers are alive and well, and as effective as ever! If it was not, not advertisers (in all sizes and shapes), yet billions of dollars thrown at them every year! Newspapers – local and national – will always be there. They are not going anywhere, no matter how big the Internet is, or how many forms of “new media” will be presented. They have stood the test of time – through radio, television and the Internet – and they are always a good place to advertise your target market is the log population.
Then, people always ask advice on ads in newspapers. They want to know the best newspapers, advertising, publicity, the best time to choose the best size for ads to tell what colors are best, which, as I say, etc. To work for people, I put this together my list of top newspaper “secrets”. (Fourteen to be exact.)
Of course, this is not really “secrets” – this opinion has been for years. Seem to contrast the Internet and other forms of “new media” are changed daily (by creating a constant need for marketing strategies more and more) has not changed much publicity in newspapers Over the past 25 years, the follow tips and techniques that have proven again and again. Time-tested and proven – the best kind of advice!
Here we go: Tip 1: Consistency is essential in the newspaper ads. Whether you’re in the community, local or national interest in newspapers, always remember to use consistently, not less than once a week. Tip 2: Some days work better than others for certain types of advertising. In general, the best day, a newspaper ad running Sunday. That’s when most people spend more time reading the newspaper. Let’s take a look at the other day:

Tip 3: The positioning of your ad. To apply the maximum that your ads are running win in the main news section of the document, as far forward as possible. Traditionally, it was said to more than one right side, but recent studies have shown that not really make a difference. Half the people read the newspaper front to back, the other half from back to front. However, you must request that your ad will be positioned on the flap. Tip 4: Dominating a page without pay. In order to dominate a page in the newspaper, which usually 8 columns wide and twenty-two inches in height, design an advertisement, the five columns wide and twelve inches or greater. This is clearly the same effect as a full-page ad at a much lower cost. Tip 5: Use colors. You should also ask about adding a color. Using a single color, each color can dramatically increase the net exposure (I call them the number of people who actually read) your ad and evaluate nearly double your response. Tip # 6: What do you do anything you don t let the newspaper people to design your ad for you. Have your advertisement professionally designed, otherwise it will look like every other ad in the newspaper. (I once in a service advertisement in the newspapers, believe me, I know!) Make sure the designer has experience in newspapers, too. You want your ad right to reproduce, which means it may need a certain line of the screen. So stay away from reverse-type white type on a black background. Keep clear of your title in bold. Tip 7: Make your listings of interest. People read newspapers to get the message if you try your ad as interesting as possible to do. If your ad is low, give it a distinct advantage, so it creates a visual identity for your ads. Tip 8: You will pay for the room – use it! Make sure you give your prospects enough information to buy what you sell. And do not fall into the trap of places of worship, because it looks good. You pay for every inch that you use ad – IT. Your ads should win the sale, no design awards. Test Tip # 9: test, test! When you start just in advertising in newspapers until you pay not only a newspaper. Test your ads in different newspapers available to your market, find what works best. Once you understand the reading materials (most) of your prospects to respect them. Tip # 10: Do not expect it to work all night. Basic rule: Do not expect to work, advertisements in newspapers, right now! (This brings us to Tip # 1: Consistency is the key.) If you are a time sensitive offer as a gift for the recruitment by a certain date or a coupon with an expiration date, no s’ not expect a rush of customers through the door the day that you run on your ad. That will not happen. Ever. To measure Tip # 11: Use “tracking devices” in ad performance. A system of “monitoring” is an item you can in your advertising that makes it easier to display efficiency are measured. Addition of a code number or color code your coupons is a good example of a “monitoring mechanism.” This makes them easier to follow if you use more than one newspaper or advertisement on several days. They want to know what coupons were, where, when and how. This way, you know that newspapers work best for you, and what days and even more headlines for the newspapers that day. Get it? Tip # 12: The “big” newspapers are not as expensive as you think. If you are not satisfied with your local newspaper, or if you want a wider audience than just your city, look at the advertisements in the regional editions of USA Today, The New York Times or the Wall Street Journal will do when reading your views. These regional issues, although more expensive, your ads in local newspapers to advertise a lot cheaper that national spending. (If you’re a local or regional economy, you do not get the national question. I do not like what the representative of ads as you said, do not waste your money.) Tip # 13: The first to see what people are in your ad is your title. This should make the reader want to learn more. I stress always a title or a meaningful statement of the fascinating power – or a direct offer – for the reader. For example, “Get Your tax refund today!” Or Professional Tax Preparation Only $ 10 “were the headlines a lot better than” Bob Jones Tax Service. “It is quite obvious that I know, but I can not tell you how many people share the name of their company or product or service, or worse, to copy some worthless, instead of a title and then hide commands significant fascinating in print. It’s the biggest mistake in advertising! Set) Your greatest advantage or a quote in the header (and / or sub-item, so that even those who do not read entire screen will be the main point preserved. Tip # 14: Then the man in the photo, see no sub-title and your name. Added a visual of the “net exposure to TRIPLE your listing. More people will know if a photo or image that has more meaning, in turn, react. A picture of yourself adds instant credibility. A product image is better than one logo. Even better, a photo of your product or service is used. Allowing people to see him in action. You should see how she looks, how it fits or how it works. You should see the smile on the face of a person to use.

Also in this super high-tech days of age, no company can rely on newspapers as their primary marketing tool. The key to success is with the “tricks of the trade” I’ve shown here and stay long enough to see it work its magic. (Read more: Consistency is the key.) Advertising is the cemetery companies who have not given up newspapers full before a chance is to prove effective. If you made up your mind to do, whatever you do, do, and not leave until that it works. It!